With new investment we will:
- Invest in strategic revenue-generation across advertising, sponsorship, events and membership to help ensure Berkeleyside’s long-term sustainability.
- Expand our local reporting to provide more, and deeper, coverage across all areas, including education, urban development and crime.
- Create a long overdue mobile-friendly version of our news site.
- Conduct more investigative journalism to ensure our local leaders and authorities are held accountable.
- Redesign the Berkeleyside news site so that it is beautiful, functional and effective at delivering the news. We want premium navigation so that readers can easily find all our stories and past coverage.
- Create a dedicated app.
- Develop new platforms — using multimedia tools, video, audio, alerts and live feeds — to deliver information to our audience in the most timely, useful and compelling ways.
What is a DPO?
A Direct Public Offering, or DPO, is a public offering of securities by a business or nonprofit made directly to both accredited and non-accredited investors. By using a DPO, also known as investment crowdfunding, Berkeleyside ensures our pool of investors is from the 100%, not the 1%.
Berkeleyside is reaching out directly to those who are already invested in our business in a different way: our community of readers. Our DPO gives you the opportunity to invest financially in something you believe in and to support a local business, thus keeping your money in the local economy. You invest in Main Street not Wall Street.
Only California residents can invest in Berkeleyside’s DPO. Local ownership boosts local loyalty. It means that such difficult-to-quantify factors as community stability, cultural preservation and civic pride enter business decisions along with traditional measures of profitability.
Ben & Jerry’s raised investment through a DPO, as did the Green Bay Packers, the only publicly owned franchise in the NFL. More locally, Oakland’s People’s Community Market is building its organization through DPOs.
Berkeleyside has a permit from the state of California to conduct this DPO. THE COMMISSIONER OF THE DEPARTMENT OF BUSINESS OVERSIGHT OF THE STATE OF CALIFORNIA DOES NOT RECOMMEND OR ENDORSE THE PURCHASE OF THESE SECURITIES.
- 3% annual dividends (accruing from year to year, if not paid in cash)
- Shares are non-voting and non-convertible
- $1,000 minimum investment
- Invitations to investor-only events
- Quarterly investor newsletter providing updates on Berkeleyside’s status and future plans
- Investor-only perks
- All investors: Where in Berkeley photo book, Custom-designed T-shirt with Berkeley neighborhood map, invitation to annual investors’ cocktail party.
- $5,000-$9,999 investors: Above perks plus Artisans of Berkeley book and private Quirky Berkeley tour.
- $10,000-$19,999 investors: Above perks plus hand-selected gourmet local food and wine basket – delicious goodies made locally and wine from Berkeley wineries.
- $20,000-$49,999 investors: Above perks plus a customized Berkeley experience – Claremont spa; dinner at Chez Panisse; Shotgun Players theater tickets; champagne and cupcakes; basket of signed books by Berkeley authors.
- $50,000 and above investors: Above perks plus dinner salon with Berkeleyside editors and special guests, plus behind-the-scenes tour of Berkeleyside.